While recently photographing some 1960s magazines to sell for a friend on eBay, I realized that old advertising is a great way to take a trip down memory lane, and even to learn a few things about our world, perhaps, before we came along.
For example, did you know that sofa beds used to be called Hide-A-Beds, and that the bed used to run end-to-end?
I do remember them being called by that name when I was a kid, and actually, I think that looks a lot more comfortable. No bar in your back! Sofas used to be a lot longer, as evidenced by all the mid-century sofas donated to one particular thrift store in my area. No wonder the bed could run that way, the sofas were longer. I vote we go back to that, maybe sofa beds would actually be somewhat comfortable!
This was surprising. Remember a few years ago when Electrasol dishwasher tablets changed their name to Finish? I had the hardest time remembering to write the new name on my grocery list. Well, apparently, in 1967, there was a Finish then too!
What-the-what? So was it Finish, then they changed it to Electrasol, then back to Finish? I’m so confused.
I got keyed up when I saw this Nestles ad, because I have one of these vintage chocolate chip bags! It was tucked into an old cookbook I found, saved for the Toll House Cookie recipe. You can see the actual bag here, with its 23 cents price stamp. Note: this ad is a recipe for Toll House Kookie Brittle. I haven’t tried it yet, but I’ll bet it’s good!
We interrupt this blog post so I can go make a glass of chocolate milk, as I now have a sudden craving…..
….and, we’re back!
Jello Golden Egg Custard mix? Never heard of it. Now I have.
Rubbermaid evidently had big success with the Lazy Susan market. I actually have the one on the far left, found at a thrift store. These things sell online for crazy money sometimes. Practical, useful, and a piece of the past.
Remember Madge? I remember Madge! Was that the longest-running ad campaign or what? Madge and Mr. Whipple. Look at this ad carefully…Palmolive was new.
I like this last ad because it gives us a look at kitchens of the late 1960s. The dark wooden cabinets, the hardware, the exposed brick wall (often fake), and the all-important brown refrigerator.
These ads are from the March, 1967 issue of Ladies Home Journal. At the time of this writing, the issue is for sale on eBay as part of a Kennedy family collection of books and magazines and you can view it here. I’m sharing this with Kathe With An E at her Anything Goes party this week, and Ivy and Elephants.
Thanks for visiting and reading about these great old ads, and now it’s time to see what our History & Home Link Party linkers have to share this week!